The Association for Communication and Advertising (ACA) which is the industry body for the communications and advertising sector of South Africa hosts the annual APEX awards that recognise the performance of communications campaigns in the country. The APEX awards showcases winners who are leading South African advertisers and their agency partners, as being results-orientated, focused on: profitable growth, return on investment and building brands by leveraging consumer insight and innovation across a range of channels. Furthermore, the NeXt Level of Thinking Masterclass will be hosted with well renowned global and local speakers. Industry and business knowledge is shared and imparted to edify our guests with new learnings. The funds raised for APEX are used for more than just an awards ceremony and a masterclass, they are also used to fund deserving PDI and female students from the AAA School of Advertising who are in need of financial aid with bursaries.